It was 1946 when Italy was still recovering from war and among the anguished state of mind that afflicted most countries post-war, sweetness began to prevail. This was thanks to confectioner Pietro Ferrero who founded near Turin, just north of Italy, his first business as a family owned chocolate producing plant.
Pietro Ferrero aimed to produce chocolates at their highest level of quality, at affordable prices through modern means. He knew that cost was a major concern in those post war years so he tried hard to make sweets more affordable to the public without sacrificing quality.
His first product produced was what he called “Pasta gianduia”. It consisted of a creamy spread made from mixing hazelnuts and cocoa. Sounds familiar? Well, this was ultimately what he decided to call Nutella afterward, the most famous sweet spread of the world. Italian families were spreading it over bread for their children’s breakfast and the children finally ate their bread eagerly.
After Pietro Ferrero’s death his son Michele, took over and worked hard on making Ferrero known better around the world. He founded Ferrero Usa, Ferrero Canada, Ferrero Australia, Ferrero Ecuador, Ferrero Brazil, Ferrero Japan, and Ferrero Puerto Rico.
Ferrero Usa, was founded in 1969, in New York City. The first products to be introduced were the tiny breath mints “TicTacs”. These colorful mints were produced in different flavors and were easy to spot at most supermarket’s check out aisles. Afterward, chocolate Ferrero Rocher were introduced and were greeted with success.
Ferrero Rocher are unique pralines, they are wrapped in golden distinct wrappers that make them already an appealing gift for any occasion. Then add that their flavor and crunch is to die for. The first layer is luscious milk chocolate with crunchy bits of hazelnuts, followed by a crisp wafer, then creamy chocolate that encloses the “heart” which consists of a whole roasted hazelnut. There are not many chocolates out there that beat this one as far as taste and originality.
Today Ferrero still continues to produce high quality chocolates that are greatly appreciated worldwide. It is still ran by Ferrero family members which have faithfully continued to stick with the good old traditions. As the Ferrero family members continue to work hard striving to make the best confectionary, it is not surprising to learn that Ferrero is today one of the largest confectionery companies of the world.
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